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A leading British retailer was preparing for a nationwide rollout of its new loyalty mobile app following a successful test phase. However, with various technology teams proposing different solutions, evaluating and integrating these options within the retailer’s complex IT environment proved challenging. Facing time and budget pressures, the retailer needed a structured approach to manage these technical aspects. Org Technical Services was engaged to provide the necessary technical expertise and leadership to streamline the program.
The client is a prominent British variety store chain offering thousands of quality products. To boost customer engagement, the client intends to launch a nationwide loyalty program across web, mobile, and in-store systems.
Org’s Architecture-as-a-Service team, composed of skilled solution architects and technical program managers, stepped in to bring clarity to the project. The team conducted a thorough assessment of all proposed loyalty solutions, focusing on customer journeys and technical requirements. Taking control of the program, Org partnered closely with technology vendors to establish an end-to-end solution architecture blueprint.
This blueprint, a “solution on a page,” defined the program’s scope and integration points and revealed any potential gaps. It served as an alignment tool that guided delivery, helping the retailer’s stakeholders understand the architecture and providing a clear path to launch.
Org’s Architecture-as-a-Service team worked alongside the retailer and vendor teams to evaluate proposed solutions, align requirements, and address architectural gaps. By identifying and mitigating four significant solution gaps, Org was able to streamline the program’s roadmap. This blueprint provided essential technical guidance, enhancing the retailer’s confidence in delivering a reliable, integrated loyalty program.
Org’s technical assurance enabled the retailer to accelerate program delivery with enhanced clarity and confidence, setting the loyalty program up for success and potential expansion.
Key achievements include:
significant solution gaps identified and mitigated.
loyalty customer accounts successfully migrated to Azure ADB2C.
in platform spend deferred by decoupling from loyalty go-live.
improvement in delivery confidence and certainty.
Org’s structured, holistic approach allowed the retailer to launch a robust loyalty program across its channels, supported by a well-defined architectural framework. This approach not only accelerated the launch but also positioned the program for future scalability, with potential expansion opportunities across additional business units. Through Org’s technical assurance, the client navigated complex program delivery with confidence and efficiency.
